Located not far from Matsuyama , the town of Ozu is known as the Little Kyoto of Iyo. It's a great place to visit offering the historical allure of Kyoto in a tranquil countryside setting. Visit Ozu Castle, which overlooks the sweeping Hiji River. Its interior is just as beautiful as the exterior; the cypress beams emanate a rich, woody scent. You can learn about the history of Ozu and see armor of the feudal lords up close. Pokopen Yokocho, a retro market, and museum, is located just a few minutes away. On select Sundays the outside street comes alive with vendors selling food and games. On a regular day, it's still well worth visiting the museum crammed to the rafters with Showa period (1926-1989) memorabilia. Then take a walk through the charming streets of the old town area to Garyu Sanso. Stroll through the perfectly landscaped moss covered gardens, towards the famous Garyu Sanso Villa . Take time to soak up the stunning views of the river and the mountains beyond.